MaaS: Adoption and Use

In this course, you will learn how to evaluate the potential of MaaS for a city or country before putting substantial investment in realizing any MaaS pilots or large-scale projects. More precisely, you will be introduced to methods allowing you to collect data from citizens. We will also have a look at some example studies in which this type of data has been analyzed to provide answers to the following questions:

• "Would a MaaS service attract enough travelers in the study area?"
• "What would be the best service design to maximize MaaS adoption rates?"
• "Would MaaS really be a sustainable alternative? In other words, will it trigger more citizens to move towards more environmentally friendly transportation options?"