MaaS: Adoption and Use
BE
Are you looking forward to having a sustainable city, mobility and living environment? Let’s understand citizens’ decision-making process first to administer the sustainable environment along their needs.
In this course, you will learn how to evaluate the potential of MaaS for a city or country before putting substantial investment in realizing any MaaS pilots or large-scale projects. More precisely, you will be introduced to methods allowing you to collect data from citizens. We will also have a look at some example studies in which this type of data has been analyzed to provide answers to the following questions:
- "Would a MaaS service attract enough travelers in the study area?"
- "What would be the best service design to maximize MaaS adoption rates?"
- "Would MaaS really be a sustainable alternative? In other words, will it trigger more citizens to move towards more environmentally friendly transportation options?"
Soora Rasouli is a Full Professor in the Department of the Built Environment at Eindhoven University of Technology (TU/e). Rasouli leads the Urban Planning and Transportation group, where the focus is on developing models on citizens’ travel behavior with special attention paid to the recent advances in transport technology including EV, autonomous driving and Mobility as a service. These models are integrated into decision support systems for urban planning design and policy decisions. Understanding citizens’ need and their decision mechanisms helps policy makers to advocate soft interventions in line with policies and plans’ objectives. In this manner, not only the gradual move towards a sustainable urban environment but also quality of life and people’s travel satisfaction can be guaranteed.